— LEAD GENERATION FOR AUSTRALIAN SMB's
Your Business Is Generating Leads.
Just Not Enough Of Them.
Leads are going to competitors who aren't better than you — they just show up better online.
Leadcraft audits your digital footprint, finds the leaks, and builds the system that turns visitors into pipeline.
22 years
building lead generation systems across finance, property & SMB
$500k+/mo
revenue built from zero — twice, in two different industries
3,000+
clients onboarded in 12 months starting from zero
15
revenue levers audited per engagement
Find out exactly where your business is losing leads and what to do about it.
THE PROBLEM
Most SMBs Are Running on Referrals and Goodwill.
That's great — but it's not a system.
You've got the skills. You've got the runs on the board. You've built something real.
But your digital presence is doing the bare minimum — and every day it stays that way, leads are walking to someone who looks better online.
Your website is a brochure, not a funnel
Visitors arrive, look around, and leave. No name captured. No follow-up. No way to stay in touch. It looks 'fine' but it's not doing anything.
Your CRM — if you have one — isn't doing its job
Leads live in notebooks, inboxes, and memory. Follow-up happens when someone remembers. Most of the time, they don't.
You're invisible on Google
Your Google Business Profile hasn't been touched in years. Competitors with half your experience are ranking above you because they bothered to ask for reviews.
Your marketing debt is compounding
Every month without a proper system is revenue you're not getting back. The gap between where you are and where you should be is getting wider.
"You're not bad at marketing. You just haven't built the machine yet. That's what Leadcraft does."
THE SOLUTION
The Operator. Not The Account Manager.
Leadcraft is a purposefully lean operation. No committees. No scope creep. No rotating cast of junior staff who don't understand your business.
When we partner, you have a direct line to someone who has spent 22 years building revenue engines from scratch—across financial markets, complex property developments, and now your industry.
Optimize the Footprint. Build the Infrastructure. Fill the Pipeline.
The Diagnostic Audit
Every engagement starts with a ruthless audit of your digital presence across 15 specific revenue levers—including your website, lead capture, CRM flow, SEO, and ad deployment. We identify exactly where you're losing leads and put a hard dollar figure on it.
The Architecture
We don't guess; we engineer. Based on the diagnostic, we build a prioritized, high-speed sprint plan to plug the leaks. We restructure your frontend offers and wire them directly into a robust backend so your operations are game-ready.
The Execution
Then, we get to work. We deploy the systems and turn on the traffic, ensuring predictable, high-quality lead flow straight into your newly automated pipeline.
WHY LEADCRAFT
"I've been building lead generation systems since before they had a name."
→ Read the Full StoryI'm Angus Knight. For over two decades, I've built and scaled acquisition systems from the ground up, driving ventures past the $500k/month revenue mark.
Leadcraft isn't a traditional marketing agency; it is the deployment of those battle-tested frameworks for your business. We don't just run ads and hope for the best. We architect the entire flow—wiring your front-end offers directly into custom data scripts and robust sales pipelines—so every lead is tracked, nurtured, and closed with zero friction.
— Angus Knight
Founder, Leadcraft
HOW WE WORK TOGETHER
Four Ways to Work With Leadcraft.
Every engagement starts with a diagnostic: a full audit across 15 revenue levers — website, CRM, SEO, ads, email, social, the lot. We find the leaks, put a dollar figure on them, and fix in priority order.
REVSCAN AUDIT
$497
One-off investment
Find out exactly where your business is losing leads — and what it's costing you every month.
- AI-powered 15-lever audit
- Revenue Opportunity Report
- Competitor benchmarking
- 30-Day Sprint Roadmap
- 20-Minute Strategy Call
STARTER
$500–$1,000
Per month
Fix the highest-priority leak first. Prove the system works, then scale.
- One focused sprint / mth
- CRM setup or audit
- One lead gen activation
- Monthly performance report
- 1 Content Asset / mth
- 30-min monthly strategy session
GROWTH
$2,000–$3,000
Per month
The full lead generation machine — built, managed, and optimised monthly.
- Quarterly RevScan audit
- Active multi-channel campaigns
- Full email nurture sequence
- CRM pipeline & dashboard
- 4 Content Asset / mth
- Quarterly Competitor Monitoring
- 60-min monthly strategy session
PREMIUM PARTNER
$4,000–$5,000
Per month
Your outsourced marketing director — senior-level, no salary overhead.
- Everything in Growth
- Fractional CMO engagement
- All-channel lead gen & strategy
- AC Development & Voice Training
- Priority Access & Same-Day Response
- 8 Content Asset / mth
THE NEXT STEP
Is Your Business Game-Ready?
Most SMBs score under 10 out of 15 on the five foundational systems every business needs before spending another dollar on marketing.
Find out where you stand — and what to fix first.
- The 5 systems every SMB needs before running a single ad
- A self-assessment score across all five areas
- Specific, actionable fixes for every gap you find
- A clear picture of what "game-ready" actually looks like
