DEPLOYMENT & PARTNERSHIPS
We Don't Guess.
We Diagnose, Architect, and Scale.
Four ways to work with Leadcraft — from a one-off audit to a full fractional CMO partnership.
Every tier is built on the same system. The difference is depth, speed, and how much of the work I carry for you.
RevScan Digital Audit
One-off investment: $497
"Before we fix anything, we need to know exactly what's broken — and what it's costing you."
Who It's For
This is the right starting point if:
- You know your digital presence is underperforming but can't pinpoint where
- You're about to invest in marketing and want to spend it in the right place
- You've been burned by agencies before and want an independent read first
- You want clarity before committing to a retainer
Most clients start here. The findings from the RevScan make every subsequent decision — what to fix, in what order, at what investment level — obvious.
What's Included
01. Full Digital Presence Crawl
A complete sweep of your website, Google Business Profile, social channels, and ad accounts — every touchpoint a prospect can find.
02. 15-Lever Revenue Diagnostic
Each lever scored against what a game-ready business should have in place. You see exactly where you're strong, where you're leaking, and where you're invisible.
03. Revenue Opportunity Report
A hard dollar figure on the leads and revenue you're currently losing — and the order to fix them in for fastest return.
04. Competitor Benchmarking
How you stack up against the competitors who are currently out-ranking and out-converting you online.
05. 30-Day Sprint Roadmap
A prioritised, step-by-step plan for the first 30 days — what to fix, in what order, with no guesswork.
06. 20-Minute Strategy Call
We walk through the findings together. You leave knowing exactly what's broken, what it's costing you, and what to do next.
EVERYTHING YOU'RE GOING TO GET
"If all the RevScan did was show you the one lever that was costing you $3,000 in lost leads every month — would $497 be worth it?"
Get My RevScan — $497One-off investment. No retainer required. Delivered within 48 hours. Money-back guarantee if we don't find at least three actionable improvements.
Commitments & Terms
- Intake form. A short questionnaire so I understand your business, goals, and current setup before I begin.
- Delivery. Your full RevScan report is delivered within 48 hours of receiving your intake form.
- Strategy call. A 20-minute walkthrough where we review the findings together and map your next steps.
- Format. A written PDF report plus the live strategy call — yours to keep and act on.
If the report doesn't identify at least three specific, actionable improvements you can implement immediately, I'll refund your investment in full.
Starter Retainer
From $500–$1,000 per month
"Fix the highest-priority leak first. Prove the system works. Then scale."
Who It's For
The Starter Retainer is built for businesses that:
- Have completed a RevScan and know exactly what to fix first
- Want to prove the system works before scaling investment
- Have a limited monthly budget but want real, focused execution
- Need someone to actually do the work — not just advise
One sprint. One lever. One measurable result. Then we decide what's next.
What's Included
01. Monthly Sprint Execution
One focused, high-priority sprint each month — chosen based on your RevScan findings and what will move the needle fastest.
02. CRM Setup or Audit
We get your CRM actually capturing and organising leads — or fix the one that's currently leaking them.
03. One Lead Gen Activation
A single, targeted lead-generation channel turned on and optimised — Google, social, or email, depending on where your audience is.
04. Monthly Performance Report
A clear, jargon-free report on what we did, what it produced, and what's next.
05. 1 Content Asset / Month
One piece of strategic content — written, designed, and ready to deploy.
06. 30-Min Monthly Strategy Session
A focused monthly call to review results, set the next sprint, and keep the system moving forward.
EVERYTHING YOU'RE GOING TO GET
"If all this did was generate you one new qualified lead per week — what would that be worth to your business over 12 months?"
Start With the RevScan First — $497Every Starter Retainer begins with a RevScan. The findings determine the first sprint priority.
Commitments & Terms
- Minimum commitment. Month-to-month engagement. No lock-in contracts. Cancel anytime with 30 days' notice.
- Start date. Every Starter Retainer begins with a RevScan. It's the diagnostic that tells us exactly which lever to pull first.
- Reporting. A clear, jargon-free monthly report on what we did, what it produced, and what's next.
- Best for. Businesses that want real, focused execution on a limited monthly budget — one sprint, one lever, one result.
If the first sprint doesn't produce a measurable, documented result, I'll keep working until it does — at no extra cost.
Growth Retainer
From $2k–$3k per month
"You've proven the system works. Now let's build the full machine."
Who It's For
- Businesses that have validated the system on a Starter Retainer and are ready to scale
- Owners who want a complete, managed lead-generation machine — not piecemeal tactics
- Teams ready to turn on multiple channels and a full nurture sequence
- Businesses that want predictable, compounding lead flow month over month
This is Leadcraft's core offer. It's where the real compounding starts.
What's Included
01. Quarterly RevScan Audit
A full re-audit every 90 days to measure progress, catch new leaks, and recalibrate the system as your business grows.
02. Active Multi-Channel Campaigns
Multiple lead-generation channels running simultaneously — Google, social, and email — engineered to work together, not in isolation.
03. Full Email Nurture Sequence
An automated nurture flow that keeps every lead warm until they're ready to buy — no lead left to go cold.
04. CRM Pipeline & Dashboard
A live pipeline and dashboard that shows exactly where every lead is, what's working, and what revenue is coming.
05. 4 Content Assets / Month
Four pieces of strategic content each month — built to attract, educate, and convert your ideal clients.
06. Quarterly Competitor Monitoring
We track what your competitors are doing online every 90 days — so you're never caught off guard.
07. 60-Min Monthly Strategy Session
A deeper monthly working session to review performance, plan the next phase, and keep the machine compounding.
PIPELINE FEASIBILITY & ROI
We treat your retainer like a capital investment — because that's exactly what it is. The Growth Retainer isn't an expense; it's an engineered system designed to return multiples of its cost in qualified pipeline. Before we scale a single channel, we model the feasibility: what a qualified lead is worth to you, what volume the system can realistically produce, and what that means for revenue.
"If all this system did was consistently deliver 10 qualified, highly-filtered leads directly into your pipeline every month—allowing you to close just one additional high-ticket deal—what is the annual ROI on your $2,500 investment?"
Every Growth Retainer begins with a RevScan. The findings determine which channels we activate first.
Commitments & Terms
- Minimum commitment. A 90-day initial engagement to build and calibrate the full system. Month-to-month thereafter.
- Reporting. A live CRM dashboard plus a monthly performance report and a 60-minute strategy session.
- Audits. A full RevScan re-audit every quarter to measure progress and catch new leaks.
- Best for. Businesses ready for a complete, managed lead-generation machine with predictable, compounding pipeline.
If the system doesn't produce qualified pipeline within the first 90 days, I'll work for free until it does.
Premium Partner
From $4k–$5k per month
"You don't need a CMO. You need a fractional operator who owns the result."
Who It's For
- Established businesses ready for senior marketing leadership without a full-time hire
- Owners who want a single operator owning the entire revenue engine end-to-end
- Teams that have outgrown the Growth Retainer and need strategic depth
- Businesses that want priority, same-day access and a true partner — not a vendor
What's Included
01. Everything in Growth
The full Growth Retainer system — multi-channel campaigns, nurture sequences, CRM pipeline, content, and quarterly audits.
02. Fractional CMO Engagement
Senior-level marketing leadership embedded in your business — strategy, oversight, and accountability — without the salary overhead.
03. All-Channel Lead Gen & Strategy
Every relevant channel orchestrated under one coherent strategy, aligned to your revenue goals and sales cycle.
04. AC Development & Voice Training
We develop your authoritative content and train your voice — so the brand sounds like you, at your most compelling.
05. Priority Access & Same-Day Response
Direct priority access with same-day response on anything that matters. You're not waiting in a queue.
06. 8 Content Assets / Month
Eight pieces of strategic content each month — a full editorial engine built to dominate your category.
THE OPERATIONAL LEVERAGE
100% Strategic Offloading
Strategy, oversight, and accountability handled end-to-end. You stop managing marketing and start reviewing results.
Institutional-Grade Infrastructure
The same battle-tested frameworks that built revenue engines past $500k/month — deployed directly into your business.
Zero Agency Drag
No committees. No junior staff. No learning curve. One senior operator with a direct line and same-day response.
"A full-time CMO costs $200k+ a year. You get the operator, the system, and the outcome — for a fraction of that."
"If all this engagement did was permanently remove the mental friction of 'figuring out marketing'—giving you back 15 hours a week to focus on your zone of genius—what is that leverage worth to you?"
Book a Strategy Call to DiscussPremium Partner engagements are by application. Book a free 20-minute strategy call to discuss fit and availability.
Commitments & Terms
- Minimum commitment. A 6-month initial engagement to build, deploy, and compound the full system. Reviewed quarterly.
- Access. Priority, same-day response on anything that matters. A direct line — not a queue.
- Reporting. A live CRM dashboard, monthly performance report, and a 60-minute strategy session.
- Best for. Established businesses ready for senior marketing leadership without the full-time salary overhead.
If the engagement isn't the right fit within the first 30 days, you can exit — no lock-in, no penalty. The right partner is earned, not contracted.
AT A GLANCE
Not Sure Which Tier Is Right for You?
Start here. The table below shows exactly what's included at each level.
RevScan
Starter
Growth
Premium
15-Lever Digital Audit
Revenue Opportunity Report
Competitor Benchmarking
30-Day Sprint Roadmap
Strategy Call
Monthly Lead Gen Sprint
CRM Setup & Automation
Monthly Content Assets
Performance Reporting
AC Development & Voice
Full Strategy Ownership
Priority Access
Investment
"Every tier starts with the RevScan. The findings tell us exactly which level of engagement your business needs — and in what order to fix things. There's no guesswork."
HOW IT WORKS
From First Contact to Full Pipeline — Here's the Path.
The Diagnostic (RevScan)
A 48-hour diagnostic of your entire digital presence. You'll know exactly what's broken, what it's costing you, and what to fix first.
The Strategy Briefing
We walk through the findings together. I give you my honest recommendation on which retainer tier (if any) makes sense for your business right now — and why.
The Decision
No pressure. No follow-up sequence designed to wear you down. If a retainer makes sense, we agree on a start date and I get to work. If it doesn't, you leave with the RevScan roadmap and everything you need to start fixing things yourself.
Deploy & Compound
Monthly sprints, content, campaigns, reporting. The system compounds over time — every month builds on the last.
Scale & Yield
More leads. More qualified pipeline. More predictable revenue. Built on a system that works — not on hope and referrals.
THE NEXT STEP
The Best Place to Start Is Always the Same.
Before we fix anything, we need to know exactly what's broken — and what it's costing you. The RevScan does that in 48 hours, for $497.
Everything else follows from there.
