Privacy Policy — Leadcraft

1. About This Policy

This Privacy Policy ("Policy") explains how Leadcraft collects, uses, stores, and discloses your personal information. It applies to all personal information collected through the Leadcraft website at www.leadcraft.agency and in connection with our services.

Leadcraft is a trade name of The Trustee for the Jet Stream Trust (ABN 91 942 422 576, ACN 634 996 240) ("we", "us", "our"). Contact us at hello@leadcraft.agency.

This Policy is governed by the laws of New South Wales, Australia. We are committed to complying with the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs) issued by the Office of the Australian Information Commissioner (OAIC).

This Policy should be read together with our Terms and Conditions and Delivery and Refund Policy.

2. What Personal Information We Collect

We may collect the following types of personal information:

• Identity and contact information: name, email address, phone number, job title, and business name
• Business information: ABN, website URL, industry, and details about your business's digital presence (provided by you or collected as part of a service engagement)
• Payment information: billing details processed securely through Stripe (we do not store full card details)
• Usage and technical data: IP address, browser type, device identifiers, pages visited, time on site, and referral source, collected via cookies and analytics tools
• Communications: emails, enquiry form submissions, and records of consultations or strategy sessions

We collect only the information that is reasonably necessary for the purposes described in this Policy, consistent with APP 3.

3. How We Collect Personal Information

We collect personal information:

• Directly from you when you submit an enquiry form, purchase a service, book a consultation, or communicate with us
• Automatically through cookies, analytics tools, and tracking technologies when you visit the Website (see clause 8 below)
• From third-party sources such as referral partners or publicly available business information, where relevant to providing our services

Where it is reasonable and practicable to do so, we collect personal information directly from you.

4. Why We Collect and Use Personal Information

We collect and use your personal information for the following purposes:

• To provide, manage, and improve our services
• To deliver reports, strategy sessions, and other service deliverables
• To process payments via Stripe
• To communicate with you about your engagement, including updates, invoices, and support
• To send you marketing communications about our services (where you have consented or where permitted under APP 7)
• To analyse and improve the performance of our Website and services
• To comply with our legal obligations

We will not use your personal information for a purpose that is unrelated to the above without your consent, consistent with APP 6.

5. Direct Marketing

We may use your contact information to send you information about our services, insights, and offers that may be relevant to your business. You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email, or
• Emailing hello@leadcraft.agency with "Unsubscribe" in the subject line

We will action opt-out requests promptly and will not send further marketing communications after you have opted out, consistent with APP 7.

6. Disclosure of Personal Information

We may disclose your personal information to:

• Service providers and contractors who assist us in delivering our services, including CRM platforms, email service providers, analytics tools, and cloud hosting providers
• Stripe, our payment gateway provider, for the purpose of processing payments
• Professional advisers such as lawyers and accountants, where necessary
• Regulatory authorities where required or authorised by law

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

7. Overseas Disclosure

Some of our service providers and technology platforms may store or process personal information outside Australia, including in the United States and other countries. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in a manner consistent with the Australian Privacy Principles, consistent with APP 8.

By using our Website or services, you acknowledge that your information may be transferred to and processed in countries outside Australia.

8. Cookies and Tracking Technologies

Our Website uses cookies, pixels, and similar tracking technologies to:

• Understand how visitors use the Website (analytics)
• Improve Website performance and user experience
• Support remarketing and advertising campaigns

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the Website. By continuing to use the Website, you consent to our use of cookies as described in this Policy.

9. Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure, consistent with APP 11. These steps include:

• Encrypted transmission of data via HTTPS
• Secure payment processing through Stripe
• Access controls limiting staff access to personal information on a need-to-know basis
• Regular review of our security practices

No method of transmission over the internet is completely secure. While we take reasonable precautions, we cannot guarantee absolute security.

If we become aware of a data breach that is likely to result in serious harm, we will notify affected individuals and the OAIC in accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth).

10. Access and Correction

You have the right to request access to the personal information we hold about you, and to request that we correct any inaccurate, incomplete, or out-of-date information, consistent with APP 12 and APP 13.

To make a request, contact us at hello@leadcraft.agency. We will respond within a reasonable time and, in most cases, within 30 days. We may need to verify your identity before processing your request.

If we decline to provide access or make a correction, we will explain our reasons in writing.

11. Complaints

If you believe we have handled your personal information in a way that does not comply with the Australian Privacy Principles, you may lodge a complaint with us by emailing hello@leadcraft.agency. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.

12. Retention

We retain personal information for as long as necessary to fulfil the purposes described in this Policy, or as required by law. When personal information is no longer required, we take reasonable steps to destroy or de-identify it.

13. Changes to This Policy

We may update this Policy from time to time. Updated versions will be posted on the Website with a revised "Last updated" date. We encourage you to review this Policy periodically.

14. Contact

For all privacy enquiries: