DIGITAL ARCHITECTURE
You Don't Need Marketing Yet. You Need Somewhere to Put the Leads.
Four foundations — a website, a CRM, a missed-call safety net, and a reputation engine — built on the same platform, so the machine's already running when you're ready to scale it.
Marketing is what happens after the infrastructure works. If you don't have a website that captures leads, a CRM to run them through, a way to catch the calls you miss, or a reputation working in your favour — this is where you start instead.
Want them all? These four work better as one system.
⭐ See The Game-Ready System →WHY THIS EXISTS
A Builder Without a Hammer Can't Build a Home
Early in my career, my entire team got poached by one of the biggest broking firms in the country. Best operators in the room. And the firm gave us no CRM, no tools, no infrastructure — the head of technology didn't know what a CRM was. It didn't matter how good we were. We couldn't build anything.
That's the position most of the business owners I meet are in. Not a marketing problem — an infrastructure problem. No CRM at all, or three different ones cobbled together from whichever contractor set them up last. And every time someone like me gets brought in to build a system, the business ends up buying a second seat license just so I can see the backend.
So I built this instead: one platform, one login, no extra seat, and I do the work directly inside it. If you don't have a CRM, we build you one. If a missed call means a missed customer, we fix that. If you've got a Google profile nobody's managing, we manage it. If you need a website that actually captures the lead instead of just sitting there — we build that too.
"Not every business is ready for a marketing engine. Some just need the plumbing in first. This is that."
FOUNDATION 01
Website Build
One-off investment: $997
"A website that doesn't capture the lead is a business card with extra steps."
Who It's For
This is the right starting point if:
- You don't have a website, or the one you have was built years ago and never updated
- You want a site that's actually built to capture and convert — not just look nice
- You'd rather one person build it once, properly, than manage a freelancer or a DIY builder yourself
- You're planning to add marketing or a CRM later and want the foundation built to support it from day one
What's Included
01. Custom-Built Site on Leadcraft's Platform
A fully designed, mobile-responsive website built and hosted on the same platform I use to run my own systems — not a generic template store.
02. Built-In Lead Capture
Every page is built around forms, calendars, and click-to-call — so visitors turn into contacts in your system automatically, not just page views.
03. SEO Foundations
Page titles, meta descriptions, and search-ready structure set up correctly from launch — no bolt-on SEO plugin required.
04. Funnel-Ready Architecture
Built on the same engine as the funnels I use for lead generation clients — so if you add a marketing engagement later, there's no rebuild required.
05. E-Commerce Ready (if needed)
If you sell products or take payments directly, the platform supports an online store and order forms out of the box.
06. One Round of Revisions + Launch Support
I build it, you review it, we adjust it, we launch it — together.
"If all this did was give you a website that actually captured every lead instead of losing them — would $997 be worth it?"
Book a Scoping CallLet's scope your build. One call, no pressure.
Commitments & Terms
- Timeline. Delivered within 10 business days of receiving your content and branding.
- What you provide. Your logo, any existing branding, and the core content (or I can help draft it — ask about adding copywriting).
- Hosting. Hosted on the platform at no extra charge — no separate hosting bill to manage.
- Best for. Businesses that need a professional, lead-ready website without managing a freelancer or a DIY builder themselves.
FOUNDATION 02
CRM System
$97/month solo · $197/month team
"Every lead you've ever generated, sitting in a spreadsheet or a dozen different inboxes, is a lead you're paying to lose twice."
Who It's For
This is the right starting point if:
- You don't have a CRM at all — leads live in your inbox, your head, or nowhere
- You've got a CRM but nobody actually uses it, because nobody set it up properly
- You've brought in outside help before and had to pay for an extra seat license just so they could see what's going on
- You want one system that can eventually run your whole pipeline — not another tool bolted onto the pile
What's Included
01. Full CRM Setup
Your pipeline built and configured around how your business actually sells — not a generic template.
02. Unlimited Team Seats
Every plan includes unlimited users. Your whole team gets access — and if you bring in a contractor, an assistant, or me, nobody pays for an extra license to get in.
03. Unified Inbox
SMS, email, and the channels your leads actually use, in one inbox — so nothing gets missed because it landed in the wrong app.
04. Pipeline & Deal Tracking
See every lead from first contact to closed deal in one view, instead of guessing where things stand.
05. Calendar & Booking Built In
Appointment booking connected directly to your pipeline — no separate scheduling tool required.
06. Workflow Automation
The repetitive follow-up — reminders, confirmations, check-ins — running automatically in the background.
"If all this did was stop you losing a single lead a week that used to slip through the cracks — what would that be worth over 12 months?"
Book a Scoping CallLet's scope your CRM setup. One call, no pressure.
Commitments & Terms
- Pricing. $97/month for solo operators. $197/month for teams needing multi-user pipeline management and reporting.
- Setup. One-time setup and configuration included in your first month.
- Ownership. The account is yours. If you ever want to bring management in-house, or bring in someone else, the system and the data go with you.
- Best for. Businesses with no CRM, or one nobody trusts, that want a system built once and actually used.
FOUNDATION 03
Missed Call Text Back
$147/month
"A missed call isn't a missed conversation — it's a missed customer, unless something catches it in the first sixty seconds."
Who It's For
This is the right starting point if:
- You can't always get to the phone — on the tools, on-site, on another call — and calls go to voicemail nobody checks
- You've had a caller find your competitor before you managed to call them back
- You want every missed call acknowledged instantly, even after hours, without hiring someone to answer it
- You're a trade, service, or appointment-based business where the phone is still where the money comes in
What's Included
01. Instant Automated Text-Back
The moment a call is missed, the caller gets a text — acknowledging the call and apologising for missing them, before they've even hung up on the voicemail tone.
02. Direct Booking Link
The text includes a link straight to your calendar, so the caller can book a time that works instead of waiting for a callback that might not come today.
03. Calendar Sync
Bookings made from the text land directly in your calendar — no manual follow-up required on your end.
04. Always-On Coverage
Works after hours, on weekends, and every time you're simply unavailable — every inbound call gets acknowledged, whether you can pick up or not.
05. Simple Setup
Enabled, customised, and tested against your business — live within days, not weeks.
"If all this did was catch one missed call a week that would've otherwise gone to a competitor — what would that be worth to you over a year?"
Book a Scoping CallLet's stop the missed calls. One call, no pressure.
Commitments & Terms
- Minimum commitment. Month-to-month. No lock-in contract.
- Setup. Message customised to your business and tested before going live.
- Best for. Businesses where missed calls are currently just... missed — no acknowledgement, no follow-up, no second chance offered to the caller.
FOUNDATION 04
Brand Reputation Management
$297/month
"Nobody checks your website before they check your reviews. Your Google profile is your first impression, whether you're managing it or not."
Who It's For
This is the right starting point if:
- You've got happy customers, but most of them never think to leave a review
- Your Google Business Profile hasn't been touched since you created it
- You've had a bad review sit unanswered for longer than you'd like to admit
- You want new leads to see proof you're good at what you do, before they ever call
What's Included
01. Google Business Profile Management
Your profile actively maintained, updated, and optimised — not left to sit static while competitors post weekly.
02. Automated Review Requests
Every happy customer gets a simple, automated prompt — by text or email — to leave a review, right when the experience is freshest.
03. Review Monitoring & Response
Every new review, good or bad, flagged so you can respond quickly — professionally, not defensively.
04. Review Widget for Your Website
Your best reviews displayed live on your own site, so visitors see the proof without leaving the page.
05. Multi-Platform Tracking
Google and Facebook reviews monitored from one dashboard, instead of checking five apps to know what people are saying.
06. Monthly Reputation Report
A clear monthly summary — new reviews, average rating movement, anything that needs a response.
"If all this did was turn one quiet, satisfied customer a week into a visible five-star review — what would that do for your pipeline over a year?"
Book a Scoping CallLet's get your reputation working. One call, no pressure.
Commitments & Terms
- Minimum commitment. Month-to-month. No lock-in contract.
- Setup. Google Business Profile connection and review-request automation configured in week one.
- Best for. Businesses with real, satisfied customers who simply aren't being asked to say so publicly.
THE COMPLETE SYSTEM
These Four Work Better Together
A website with nowhere to send the leads is half a system. A CRM with no traffic coming in is a very organised empty room. A missed call caught by a text-back with nowhere for the booking to land is a dead end. Most businesses that start with one of these end up wanting all four within 90 days — which is exactly why the system below exists: the same four foundations, deployed together, for less than buying them one at a time.
THE COMPLETE SYSTEM
The Game-Ready System
$497/month
"We optimise your digital footprint to make you game-ready. This is what game-ready actually looks like, running, on day one."
Who It's For
This is the right starting point if:
- You want to skip the "which foundation first" decision entirely and get the whole system live at once
- You don't have a website, a CRM, missed-call coverage, or reputation management in place — and building them one at a time isn't fast enough
- You'd rather spread the cost over a term than pay for a website build up front
- You want one done-for-you, plug-and-play system, not four separate line items to manage and invoice separately
This is the fully assembled version of everything above — not a fifth product, but all four foundations, deployed together, for less than the components would cost you separately.
What's Included
01. Website Build
The full custom-built, lead-capturing, funnel-ready website from Foundation 01 — normally a $997 one-off investment, spread across your term with nothing to pay up front.
02. CRM System
The full team-tier CRM from Foundation 02 — unlimited seats, unified inbox, pipeline tracking, calendar, and workflow automation.
03. Missed Call Text Back
The full automated missed-call recovery system from Foundation 03 — every missed call acknowledged and offered a booking link, instantly.
04. Brand Reputation Management
The full Google Business Profile management and review-generation system from Foundation 04 — your reputation actively built while you run the business.
THE VALUE STACK
$724/month → $497/month
Save $227 every month — $2,725 over the term.
Let's get the whole system live. One call, no pressure.
Commitments & Terms
- Minimum commitment. 12-month term. This reflects the website build being provided at no upfront cost and amortised across the agreement.
- Setup. All four foundations built and deployed in sequence — website, CRM, missed-call, and reputation management — within 20 business days of receiving your content and branding, reflecting the larger scope of a full build.
- Ownership. As with every Foundation, the systems and the data are yours. If the engagement ever ends, what's built stays built.
- Best for. Businesses that know they want the full system and would rather start with everything running than build it foundation by foundation.
LET'S TALK IT THROUGH
Not Sure Which One You Need?
Before any work begins, bounce ideas around with me. Tell me what you're thinking.
Book Now — Free 15-Minute Scoping CallFree. 15 minutes. No pressure, no pitch deck — just a conversation about what you're trying to solve.